THE PRINCIPLES OF MARKETING
11,00 €
Título: THE PRINCIPLES OF MARKETING
Autor:Henry F. Holtzclaw
Año:
Editorial: Thomas Y. Crowell Company
Contenido: Marketing Functions and channels - Goods and their methods of sale - The consumer and his buying motives - Retail distribution - Department stores and mail order houses - The chain store - Wholesale distribution - Wholesale distribution, cont'd - Marketing agricultura products - Cooperative marketing of agricultural products - Retailers' and consumers cooperation - Marketing manufactured goods - Raw Mate...
Contenido: Marketing Functions and channels - Goods and their methods of sale - The consumer and his buying motives - Retail distribution - Department stores and mail order houses - The chain store - Wholesale distribution - Wholesale distribution, cont'd - Marketing agricultura products - Cooperative marketing of agricultural products - Retailers' and consumers cooperation - Marketing manufactured goods - Raw Materials of industry - Sales promotion - Transportation - Storage and refrigeration - Storage and refrigeration, cont'd - Simplification and standardization . Market research - Finance - Risk and risk bearing - Commodity exchanges and speculation - Prices and price policies - Price maintenance and unfair competition - Marketing costs - Index. 694pgs
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Título: THE PRINCIPLES OF MARKETING
Autor:Henry F. Holtzclaw
Año:
Editorial: Thomas Y. Crowell Company
Contenido: Marketing Functions and channels - Goods and their methods of sale - The consumer and his buying motives - Retail distribution - Department stores and mail order houses - The chain store - Wholesale distribution - Wholesale distribution, cont'd - Marketing agricultura products - Cooperative marketing of agricultural products - Retailers' and consumers cooperation - Marketing manufactured goods - Raw Mate...